Incredible $5m achievement for Purple WiFi

January 26, 2015
by Alex Tough

UK-based Purple WiFi, has closed $5 million in funding!!

Purple WiFi, the UK-based WiFi social login and location analytical platform recently announced new funding to accelerate its rapid international expansion. Purple WiFi allows users to gain free access to a public WiFi network through their existing social media accounts or a short form. The user gets access to family friendly WiFi, while the benefit to the business hosting the service (such as a restaurant, hotel, shop, museum, sports stadium or shopping mall) is that they are rewarded with valuable analytic insights into the profiles and movements of their customers and a sophisticated built-in marketing platform.

Purple WiFi’s social media authentication covers an extensive number of global social networks, including Facebook, Twitter, Google, Instagram, Weibo and VKontakte. The login journey and analytics platform are localised into 18 languages.

Thousands of venues globally have already been secured, with strongholds in Europe, Asia-pac and the Americas. Deep technology partnerships have already been established, most notably with Cisco, Cisco Meraki, BT, Telstra and Vodafone, but also many others. A channel organisation, Purple WiFi have distribution agreements with Ingram Micro and Westcon Comstor who are the two biggest in the world, along with a number of country specific ones.

Currently the product is live in some 7,500 venues across 60 countries — these range from restaurants and museums through to entire towns like York, which have built public WiFi networks — but up to now that growth has come without a huge amount of support; now there will be more dedicated teams set up to build that up, namely in markets like the U.S. as well as across the rest of the Americas, Asia and other parts of Europe. The addition of VK.com and Weibo in China are signals of where some of that investment may go first.

Gavin Wheeldon, CEO, Purple WiFi comments:  “WiFi is something that is expected, for free, just as we expect access to heat, light and water. But the big question in recent years has been how to monetise WiFi”.

Well Gavin i think you may have just done that!

Find out more about Purple WiFi!

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